![]() ![]() ![]() European Wax Center locations perform more than 22 million services per year, providing guests with an unparalleled, professional personal care experience administered by highly trained wax specialists within the privacy of clean, individual waxing suites. (NASDAQ: EWCZ) is the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States. JOAN has been named Adweek's Small Agency of the Year, Campaign's Independent Agency of the Year, and an Ad Age Small Agency of the Year, among other honors.Įuropean Wax Center, Inc. The agency also has a deep-rooted commitment to improving the world around them which is reflected in the Joan Foundation for Diversity, an organization that seeks to find and inspire brilliant people from all walks of life to join the industry. JOAN's journalistic approach to strategic insights, combined with its creative excellence, rigorous research techniques, vast digital learnings and unique business model, allows the delivery of exceptional results for every client. Rebellious in spirit yet exacting in action, JOAN uses highly defined strategic insights to create culturally savvy brand communications that speak directly to today's consumers – with work that reflects the agency's core philosophy of making legendary brands modern and modern brands legendary. JOAN is a globally recognized and culturally obsessed agency known for its work with clients like Facebook, Google, and Virgin, as well as Keds, Brawny, and more. ![]() ![]() We are so excited to debut this new strategy with this innovative, exciting campaign." "Using our Growth Wheel, we designed a comprehensive, full-funnel approach to their communications. "Building on EWC's incredible brand, JOAN is transforming EWC into a Modern Legend," said Lisa Clunie, CEO, JOAN. Shot by Emmie America, athletes, beachgoers, homebodies, fashionistas, and others are shown in their unique environments.Īnd, to include even more people in the campaign, EWC will be offering an opportunity for real guests to win a chance to be a part of future campaign elements. The 30-second spot opens with a bodybuilder flexing and then immediately begins mixing and matching images of beautiful skin belonging to people of different ethnicities, sizes, body types, skin colors, and genders. The launch film delivers the message with an upbeat and energetic music track by YACHT. Not intimidating, but welcoming and fun." "It feels like a party everyone's invited to. "Feeling smooth is different for everybody, and every body, and that's what we love about this work," said Lauren Costa, Executive Creative Director, JOAN. Inspired by mix-and-match character books, the tri-strips are made up of all kinds of different people and beautiful skin, continually swapping out and coming together to highlight all of the guests EWC can serve. The campaign will appear in film, digital, social, and print, and showcase JOAN's new "tri-strip" visual device, which creates an iconic, ever-changing photographic approach to the marketing creative. Taking a cue from the fashion world, with which the customer base resonates, and featuring a fun, playful, and bold look and tone, JOAN elevates EWC's universal appeal with an exciting and captivating multimedia campaign. "With nearly 1,000 centers across the country and our long-standing commitment to expertise, efficiency, efficacy, and cleanliness, we are the only brand uniquely positioned to service all guests and deliver on 'Every Body Smooth.'" "As the industry leader in out-of-home waxing, we are thrilled to partner with JOAN to drive home the message that 'every body' is welcome at EWC," said David Berg, Chief Executive Officer of European Wax Center. To make waxing more inclusive, JOAN and EWC are debuting "Every Body Smooth," to show the world that everyone deserves a consistent, quality waxing experience from the experts at European Wax Center. ![]()
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